Honee
Honee was born from a passionate collaboration between artists, perfumers and scientists. Our signature ingredients are ethically sourced and carefully selected to formulate scents that complement your body's natural fragrance. Honee's Second Skin fragrance experience is designed to mirror the way you interact with your environment. As you move through the day, so too does your scent.
THE MOoDier THE MERRIER
Honee's branding is elevated and sophisticated, even a little moody. We wanted to mimic the complexity of the fragrances in the brand's overall image. For this, we curated the above mood board that visualizes the naturally charged, ethereal atmosphere and a level of seductive luxuriousness we aimed for.
The bottle
Debatably, the most important - besides the fragrance - is the bottle. The bottle's silhouette features impressions that guide your hand into a comfortable position to apply the product. These groves are as if the heat of your palm melted the glass. This design was a conscious choice to emphasize Honee's Second Skin formula.
Since the bottle is something dreamt up rather than a reality, we drew it up to convey our vision accurately. As mentioned, Honee is a collaboration of artists, perfumers and scientists. This bottle is where the art shines - much like a pearl. The idea is that an artwork corresponding to the scent decorates the backside of the bottle. The image is on the back because part of the art is viewing the distorted image through the perfume and the curvature of the glass. When the consumer applies the perfume. The hand placement of the consumer also changes how the art is viewed - their skin becomes the canvas, mimicking how the perfume is worn differently depending on the person wearing it. When we said "Second Skin," we meant it.
The lid’s shape allows it to sit naturally in the bottle's bodily contours. On top of the bottle is Honee's icon is raised, creating an aesthetic embossed monogram. This subtle but luxurious touch elevates the bottle. It allows for cohesive branding throughout the fragrance lineup, as the lids remain minimal and don't clash with the other features of the bottle.
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